Works

A collection of products, platforms, and campaigns I’ve brought to life.

Linearity

Feb 2025 – Present
Head of Product & Design

• Leading the global product and design strategy for Linearity’s creative tools portfolio (Curve & Move), driving adoption among millions of designers worldwide

• Overseeing cross-functional teams (Product, Design, Engineering, Marketing) delivering new AI-powered workflows and collaboration features

• Managing multi-million-dollar product budgets and aligning roadmap to strategic growth initiatives

Sep 2023 - Jan 2025
Design, Product & Strategy Lead

• Spearheaded the creation and launch of Linearity Move, positioning the company as a multi-product creative platform and unlocking a new motion design market segment

• Defined vision, GTM strategy, and execution roadmap, achieving 200% MoM user growth and scaled from prototype to signing enterprise contracts within the first year

• Built and rolled out a comprehensive design system, reducing UI inconsistencies and speeding delivery cycles

• Introduced AI/ML-powered design workflows

• Leveraged PMF, CSAT, and NPS surveys to refine roadmap

• Established strategic partnerships to expand market reach

Mar 2021 - Sep 2023
Product Design Analyst

• Led the rebrand and redesign from Vectornator to a multi-product brand, Linearity

• Managed campaigns reaching 8M+ users, increasing retention by 30% through targeted engagement initiatives

• Initiated AI/ML feature integrations, reducing repetitive design work for users

• Managed app localization to 12+ languages, opening access to more markets

agenZy

Jan 2019 – Jan 2021
Managing Partner, Design Consultant

agenZy UG was a marketing consultancy dedicated to helping brands connect with Gen Z audiences through design thinking, creative strategies, and innovative campaigns.

At just 18, I founded and later sold agenZy, helping top-tier clients like Deutsche Bank, Daimler AG, and L-Bank craft authentic messaging and products for younger consumers. The firm excelled at combining cutting-edge social media strategies with design-led marketing solutions.

• Developed data-driven campaigns that utilized social media and influencer marketing.
• Advised on branding and marketing campaigns tailored for Gen Z.
• Built a cross-functional team to execute high-impact projects.
• Spoke at public events on Gen Z marketing, bridging generational gaps in branding.

Mercedes-Benz AG

Sep 2019 - Jan 2020

MBUX is Mercedes-Benz' innovative infotainment system. It combines the power of AI with the ease of voice control, creating an immersive experience in every seat of a Mercedes-Benz vehicle.

During my time on the team, I developed multimodal interaction concepts for the MBUX software from start to finish. These interactive experiences are now used by drivers, codrivers, and passengers worldwide in vehicles like the 2021 S-Class, the 2021 EQS, and the 2022 C-Class.

• Owned and formulated UI design guidelines for third-party service providers.
• Conducted market analysis of infotainment systems and competitors.
• Performed expert and customer studies to validate concepts.

More details about the MBUX System are available here.