A collection of products, platforms, and campaigns I’ve brought to life.
Highlight AI
Shaping how people work with AI every day, making it effortless, human, and a little bit magical.
Highlight builds a desktop AI assistant that captures insights, surfaces context, and keeps teams prepared without friction.
Head of Design Oct 2025 – Present
Lead design across product and brand, ensuring Highlight feels intuitive and human
Drive the creation of AI-powered workflows that integrate seamlessly into team processes
Linearity
Led the evolution of Linearity’s creative tools, blending motion design, AI workflows, and collaboration to empower millions of designers worldwide. Oversaw product strategy, design systems, and launches that earned Apple award recognition and drove Series A growth.
Linearity builds professional creative tools for designers, with apps like Curve and Move that simplify motion design and visual storytelling. The platform integrates AI-powered workflows, real-time collaboration, and an intuitive design system to help creators work faster and more efficiently across projects.
Head of Product & Design Feb 2025 – Oct 2025
Led global product and design strategy for Curve & Move, driving adoption among millions of designers
Oversaw cross-functional teams delivering AI-powered workflows and collaboration features
Design, Product & Strategy Lead Sep 2023 – Jan 2025
Spearheaded Linearity Move launch, unlocking a new motion design market segment
Defined vision, GTM strategy, and roadmap; achieved 200% MoM user growth
Built and rolled out a comprehensive design system
Product Design Analyst Mar 2021 – Sep 2023
- Led rebrand and product redesign from Vectornator to Linearity
- Managed campaigns reaching 8M+ users, increasing retention 30%
- Initiated AI/ML integrations and app localization to 12+ languages
Key achievements
Apple App Store Award (Mac App of the Year) finalist
Patent: Create Editable Vectorized image from Bitmap image
Patent: Systems and methods for triggering an interactive learning context via deep linking
agenZy
Founded and grew agenZy at age 18, helping top clients craft authentic messaging and products for Gen Z.
agenZy was a design-driven marketing consultancy connecting brands with Gen Z through strategy, social media, influencer campaigns, and product experience design.
Managing Partner, Design Consultant Jan 2019 – Jan 2021
- Developed data-driven campaigns for top-tier clients like Deutsche Bank, Daimler AG, and L-Bank
- Advised on branding and marketing strategies tailored for Gen Z
- Built a cross-functional team to execute high-impact projects
- Spoke at public events on Gen Z marketing, and bridging generational gaps in branding
Mercedes-Benz AG
Contributed to defining system-wide MBUX UI guidelines and designing the rear-seat interface for global vehicles.
Mercedes-Benz’ MBUX is an AI-powered infotainment system delivering a seamless, multimodal experience across every seat.
Product Design Intern Sep 2019 – Jan 2020
Shaped system-wide MBUX UI guidelines, influencing settings across all Mercedes vehicles
Designed the rear-seat interface for vehicles with rear displays
Developed multimodal interaction concepts now implemented in 2021–2022 S-Class, EQS, and C-Class models
Conducted market and expert studies to validate design decisions
More details about the MBUX System are available here.
Independent iOS Developer
May 2014 – Dec 2018
Designed, developed, and marketed 11 apps, achieving over 1 million App Store impressions.
Indie iOS development involved creating apps from scratch across gaming, utilities, and productivity, following Apple’s Human Interface Guidelines.
- Owned the full product lifecycle from ideation to App Store deployment
- Created apps adhering to Apple’s Human Interface Guidelines for seamless functionality
- Presented work at public events, showcasing expertise in Swift development