Work Experience

Linearity

Sep 2023 - Present

Linearity is a leading provider of marketing and creative tools, offering solutions like Linearity Curve and Linearity Move to redefine how individuals and teams create, collaborate, and tell their stories through design.

As the Design, Product & Strategy Lead, I spearheaded the creation and launch of Linearity Move, expanding Linearity’s portfolio beyond vector graphics to include motion design. This project involved defining the product's vision and strategy, overseeing its development from concept to market launch, and driving product-market fit in a competitive creative software landscape.

In my role, I implemented a comprehensive design system, refined core design principles, and established a culture of collaborative critique and iterative improvement. These initiatives significantly elevated the design quality and user experience across Linearity’s product suite.

• Product Strategy & Vision: Led the creation and launch of Linearity Move.
• Design Leadership: Established and improved design systems and internal workflows.
• Workspaces & Collaboration: Delivered features for team workflows and file sharing.
• AI/ML Integration: Innovated workflows with generative AI.
• Customer Insights: Shaped roadmaps using PMF, CSAT, and NPS survey data.
• Partnerships: Built strategic collaborations to grow business opportunities.

Mar 2021 - Sep 2023

As a Product Design Analyst, I played a pivotal role in shaping the evolution of Linearity Curve, formerly Vectornator, overseeing its rebranding and redesign to align with modern user needs and aesthetic trends. My work extended to driving user engagement campaigns that reached over 8 million users.

• Product Analytics: Conducted PMF, CSAT, NPS, and retention surveys to shape strategy.
• Application Redesign: Directed the transition and redesign of Vectornator to Linearity Curve.
• Machine Learning Integration: Initiated ML and AI features to enhance workflows.
• User Engagement: Managed campaigns that reached over 8M users.
• App Store Optimization: Led efforts that increased visibility and acquisition.
• Localization: Managed global expansion across 12+ languages.

agenZy UG

Jan 2019 - Jan 2021

agenZy UG was a marketing consultancy dedicated to helping brands connect with Gen Z audiences through design thinking, creative strategies, and innovative campaigns.

At just 18, I founded and later sold agenZy, helping top-tier clients like Deutsche Bank, Daimler AG, and L-Bank craft authentic messaging and products for younger consumers. The firm excelled at combining cutting-edge social media strategies with design-led marketing solutions.

• Developed data-driven campaigns that utilized social media and influencer marketing.
• Advised on branding and marketing campaigns tailored for Gen Z.
• Built a cross-functional team to execute high-impact projects.
• Spoke at public events on Gen Z marketing, bridging generational gaps in branding.

Mercedes-Benz AG

Sep 2019 - Jan 2020

MBUX is Mercedes-Benz' innovative infotainment system. It combines the power of AI with the ease of voice control, creating an immersive experience in every seat of a Mercedes-Benz vehicle.

During my time on the team, I developed multimodal interaction concepts for the MBUX software from start to finish. These interactive experiences are now used by drivers, codrivers, and passengers worldwide in vehicles like the 2021 S-Class, the 2021 EQS, and the 2022 C-Class.

• Owned and formulated UI design guidelines for third-party service providers.
• Conducted market analysis of infotainment systems and competitors.
• Performed expert and customer studies to validate concepts.

More details about the MBUX System are available here.